Word-of-Mouth Marketing: Making Your Customers Your Salespeople

Word-of-mouth marketing is an often referenced, often misunderstood form of marketing. Basically, it is marketing by referral. Someone else talks about the benefits of your product/service to others, recommending it. The fact that it comes from a third party gives the message more credibility, just as a newspaper or magazine article has more credibility than a newspaper or magazine ad.

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