2008 AN-NE Spotlight: Beth Forester (Best Use of Multimedia)
Although almost everyone is now feeling the effects of a slowing economy, Beth Forester says her area of Madison, W.Va., seems to have been in a recession since the ‘40s. And yet, she’s going strong. What’s the secret to her business survival and marketing successes? It’s as simple (and complex) as knowing her target market…and the best ways to reach them. This knowledge helped the owner of Beth Forester Photography gain the 2008 AN-NE Marketing Award for Best Use of Multimedia with iTunes podcasts for seniors.
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