Seattle-based Eden Bao specializes in maternity, newborn, and baby photography, but it's her maternity glamour shots, often set in dramatic landscapes with elegant wardrobe sections, that initially attract expectant moms. "Clients know what they want, but they can't always see it," she says. "They want to look beautiful and sexy, but they feel bloated and have 'cankles.' They want to be goddesses—sexy but not be completely bare."Understanding what her clients want and need is one way Bao has found creative and financial success with her studio. Learn more about her business analysis technique.