People aren’t preserving their photographs

Many consumers no longer print their photographs. Professional photographers should talk to their clients about the value of photo prints

• October 2016 issue

You know your clients should have prints to preserve their family memories and own something to pass down to future generations. But what can you say to convince them that it's not enough to keep just digital images? Here are a few revealing results from a survey conducted by Professional Photographers of America that just might help.

There's more info about the importance of printed photographs at printmovement.org.