AESTHETIC
- Does the appearance of the location support the story you want to tell about your client?
- Is the location uniform and does it fulfill the client’s desired look? Check for anything out of place such as a modern element in an otherwise rustic setting.
- Where will the sun and shade be at different times of day and seasons?
- Are there any buildings or structures at the location that enhance or detract from the setting?
- Is there commercial branding, signage, or art that would require you to obtain licensing? Could such items be digitally removed in post-production?
Thanks to PPA members Julie Kubal, Jo Anne Richards, and Kenneth Johansen for their contributions.