Business
The right light

If you want to have a successful photography business, you have to do more than make great photos. Show consumers you're an expert.

Business
Branding: Be the opposite of normal

Savannah Bananas owner Jesse Cole has taken branding to a whole new level. You don't have to own a baseball team to do the same in your small business

Business
Consumer-centric marketing for photographers

Headshot photographer Glynns Thomas spent 30 years in marketing. She shares branding advice with photographers.

Business
Study reveals how clients want to be contacted

Professional Photographers of America consumer research the forms of communication clients prefer