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7 tips for crafting persuasive messaging

Jeff Tippet shares trips on marketing messaging that grabs readers attention

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The right light

If you want to have a successful photography business, you have to do more than make great photos. Show consumers you're an expert.

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Branding: Be the opposite of normal

Savannah Bananas owner Jesse Cole has taken branding to a whole new level. You don't have to own a baseball team to do the same in your small business

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Consumer-centric marketing for photographers

Headshot photographer Glynns Thomas spent 30 years in marketing. She shares branding advice with photographers.

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Study reveals how clients want to be contacted

Professional Photographers of America consumer research the forms of communication clients prefer