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More Than Full Frame

Experience the beauty of FUJIFILM GFX System at Imaging USA 2025

Seeing is believing, which is why we’re placing GFX System in your hands. Join us at Imaging USA and bring your visions to life on a sensor that’s roughly 70% larger than full-frame.

The show takes place February 2-4 in Dallas, Texas – and we’ve got a lot in store for you. Join inspiring photowalks, speak to the tech experts at our camera bar, and treat your Fujifilm gear to some much-needed maintenance.


Join a Photowalk

Who’s better to guide you than a pair of talented wedding and portrait photographers, with combined decades of professional experience? During these hour-long photowalks, Fred Agho and Julie Gayler will lead small groups around some of Dallas’s visual hotspots.


You’ll have plenty of time to create, and all the guidance you need to get the most from GFX System. Put its huge sensor, 102-megapixel resolving, and gorgeous colors to the test in real-world conditions.

Spaces are limited, so sign up today!


Visit the Booth

You’ll find us on the show floor at Booth #1329, so be sure to stop by. If you miss out on photowalks, you can still touch and try FUJIFILM GFX100 II and GFX100S II at our camera bar.


The bar is manned by some of our team’s best technical minds, who will be ready to answer any question and help you discover how GFX System could revolutionize your work. With up to 8.0-stop IBIS, AI-driven subject detection, and Camera to Cloud integration, there’s a lot to love.

If you’re an existing Fujifilm user, leave a camera with us for a free Check & Clean (February 2 and 3 only). We’ll get it back to you fully refreshed, ready to help you create at your best.

Don’t forget to reserve your photowalk spot. We can’t wait to see you there!

Please note, you must be a registered Imaging USA 2025 attendee to engage with FUJIFILM USA’s show activities.

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