If you're a portrait photographer working in a controlled studio setting with continuous lighting, here’s a simple trick to get a knockout video—for marketing and for your client—without changing your setup. Remember to always secure model releases for client work you plan to use in marketing.

1. Start with Still Photos
Get your subject comfortable. Take a few portraits. Build rhythm and chemistry. Once you feel the energy flowing and you’ve captured a solid set … 

2. Switch Seamlessly to Video
Without changing your lighting or major settings, switch your mirrorless camera into video mode. If you’re set up properly, this can be as simple as pressing a button without taking your eye off the viewfinder. Continue directing your subject just like you would during a photo session: “Chin down a touch.” “Eyes just off camera.” “Tilt your head slightly … ” 

They won’t need to change a thing, and the result is authentic, cinematic footage that pairs beautifully with your photos. 

Video Settings

For simple social-ready video, use a neutral picture profile. Avoid overly saturated or high-contrast looks, which you can add later if needed. 
For color grading, shoot in log format (S-Log, C-Log, F-Log, etc.) for maximum flexibility in post. 

For slow-mo or smoother footage, shoot at 60fps (shutter speed 1/125).

For natural, cinematic feel, stick with 24fps (shutter speed 1/50). 

It’s for You and Your Client 

This simple shift gives you video with huge value: your client, well lit, looking their best, posing naturally, as seen through the lens. You have behind-the-scenes content to use in reels, promos, or client teasers. It brings your session to life and showcases what’s really happening behind the lens. It also gives you something to include in your client presentation, adding even more wow to the final delivery. 

No ND filters. No re-lighting. 

Let the camera roll and let the magic unfold.

Tyler Rickenbach is a filmmaker and photographer based in Idaho.