Printed photos are great, but it’s not just about the simple joy of holding a printed photograph in your hand. Printing photographs can also help your photography business in unexpected ways.

1. Promote Your Work

Printed images take on an entirely different character compared to digital images on phones, tablets, or laptops and can be a useful tool for promoting your work. Whether at an event, a trade show or promoting your work at a potential shooting location, draw people in with physical examples of your work. Let your printed photographs become your business card and distribute them widely. With DNP’s DS620A dye-sublimation printer, printing your work is quick and inexpensive, with a 4x6” image printed in under nine seconds for less than what your cup of coffee costs.

2. Stand Out From The Crowd

When pitching for new work opportunities, stand apart from other photographers by providing a physical portfolio of your work, not just a link to your website. DNP’s dye-sublimation printers allow you to create photo books, and thanks to DNP’s protective printing film your photographs will be dust-proof, smudge-proof and fade-resistant, not to mention rich in color and detail.

3. Increase Sales

As most people view images on smartphones nowadays it can be hard to explain to clients just how much quality there is in the physical image. When holding a print, clients tend to linger longer with each image, as opposed to swiping left to the next one, and are more likely to purchase a photograph that is already printed and in their hands. In the studio, go directly from shoot to print without the need for wires, memory cards or laptops with a wireless printer server like DNP’s WPS Pro for minimal impact on your workflow.

These are just some of the ways that printing can help improve a photography business. For more information on DNP printers and accessories, visit: http://dnpphoto.com/en-us/