The Emotional Side of Pricing: How Photographers Can Value Their Work and Charge Confidently

April 13, 2026

Pricing is one of the most challenging aspects of running a photography business—but according to Cheryl Bashore, it has far less to do with numbers than most photographers think.

In this candid and insightful Exchange Call, Cheryl dives into the emotional foundation behind pricing and why many creatives struggle to charge what they deserve. Rather than focusing solely on pricing sheets and formulas, she encourages photographers to examine their mindset, self-worth, and relationship with rejection.

If you’ve ever struggled with pricing your work or felt unsure about charging more, this conversation will help you reframe your thinking and approach pricing with clarity and confidence.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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