SIGMA at Imaging USA 2026: New Camera & Lens Preview

December 9, 2025

In this Imaging USA Product Spotlight, host Jamel introduces Aaron Norberg from SIGMA, who delivers an exclusive preview of SIGMA’s newest gear for 2026. Aaron unveils SIGMA’s upcoming BF camera, a minimalist full-frame model designed for distraction-free shooting with a 24MP sensor, 230GB internal storage, and LM-mount compatibility.

He also walks through SIGMA’s major APS-C lens releases, including the 12mm F1.4 DC Contemporary, the 16–300mm F3.5–6.7 DC OS Contemporary, and the highly anticipated 17–40mm F1.8 DC Art—the successor to the legendary 18–35mm Art.

The presentation continues with SIGMA’s new full-frame lenses, such as the 20–200mm DG Contemporary, the 300–600mm F4 DG OS Sports, the updated 35mm F1.2 DG II Art, the groundbreaking 135mm F1.4 DG Art, and the 200mm F2 DG OS Sports. Each lens is designed to serve photographers across portrait, sports, wildlife, and creative disciplines with improved optics, speed, and durability.

The spotlight closes with an invitation to visit SIGMA at Booth #414 during Imaging USA 2026 to experience all the new gear firsthand.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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