Photography Business & Sales Strategies | Rachael Boer

March 13, 2026

Running a successful photography business requires more than technical skill behind the camera. Photographers must also understand pricing, marketing, and client relationships to build sustainable careers.

In this PhotoVision Exchange session, photographer and educator Rachael Boer shares practical insights into the business side of photography. Drawing on years of experience in portrait and wedding photography, she explores why many photographers struggle with pricing, how to attract the right clients, and how to confidently communicate the value of professional photography.

This conversation offers guidance for photographers at every stage—from those launching their first business to established professionals refining their pricing and marketing strategies.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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