Building a Photography Business Together with Lori Poole

October 19, 2026

Building a successful photography business together takes more than creative talent. Lori Poole and her husband, Jeff, share how they learned to navigate pricing, responsibilities, creative differences, and business decisions while growing Indigo Silver Studio. They discuss the early challenges of working together without clearly defined roles, including disagreements over pricing and how to make the business profitable. After learning more about the financial side of running a photography studio, they began identifying where each person needed ownership and where collaboration still mattered.    

Lori and Jeff also explain how their different photography specialties required different approaches. Boudoir, family portraits, personal branding, and other genres may share the same studio and overall brand, but each audience can require its own sales process, product mix, and marketing strategy. Their goal became creating separate experiences that still felt connected under one photography business. The conversation also explores client segmentation, studio layout, scheduling, parenting while self-employed, and the importance of pre-session consultations. Jeff shares how one unexpected family portrait consultation changed his perspective on pricing and helped establish a sales process they continued using with future clients.    

Throughout the lesson, Lori and Jeff offer a practical look at what it takes to grow a photography business together while protecting both the business relationship and the personal relationship behind it.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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