A La Carte vs. Collections

June 9, 2020

A la carte offerings answer client objections. Collections of product guide clients to what most families enjoy often at a greater value as well. In photography you are not selling a piece of paper or any material you are selling the image and the experience it represents. This class lays out some rules to consider when building collections and how to create a pyramid of products to offer your clients.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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