:: Studio Mgmt. Services :: Financial Benchmark Survey
Financial Benchmark Survey
:: The PPA Benchmark

Numbers Talk. What are yours saying?Participate in PPA's Studio Financial Benchmark Survey
...to learn what the numbers say about your business.

What IS the Benchmark Survey?

PPA's Studio Financial Benchmark Survey is the first step toward the most reliable financial evaluation tool for professional photographers.

The survey gathers the data, which specialized PPA accountants analyze. PPA then publishes the results, which allow you to compare your studio's performance to certain benchmarks, set goals AND answer the following:

  • Are you spending enough money on marketing?
  • How much does education affect your bottom line?
  • Do you have too many employees?
  • When should you hire employees?
  • What can you do to make your business more profitable?

And we need you! As with any survey, the more who participate, the more accurate the results will be. All it takes is a short survey (demographical business info), your 2010 business tax return, a few supporting financial files.  What are you waiting for?

Prize Deadlines Extended!

Participate by October 31, 2011, and you could win the following:

  • Drawing for TWO all-inclusive trips for two to Imaging USA 2012 in New Orleans*
  • Free, personalized financial analysis of your studio compared to the 2011 Benchmark results
  • Free, exclusive benchmark webinar (including a free download of the PowerPoint and other materials used during the webinar)
  • Advance copy of the survey report

*includes Buddy Pass registration, complimentary pre-convention registration, economy-class airfare (up to $500/person), hotel room (two rooms per package if necessary), and $1,000 in spending money

You can participate if...

  • Your 2010 business tax return is already filed, or you have a draft from your accountant.
  • Your gross sales during 2010 were $20,000 or more.
  • At least 50% of your business is from portraits (including seniors) or weddings.
  • You use financial software (studios not using financial software may call Melissa Kriest at 800-339-5451 Ext.227 for pre-approval).
  • You submit your information by October 31, 2011.

Participate

Questions? Contact PPA at csc@ppa.com or call 800-786-6277.
The last Benchmark Survey has helped hundreds of photographers.
Help us repeat this success...and get the answers you need.

This important survey is being conducted by PPA accountants who understand the photography industry. All individual information and data will be kept completely confidential. The final industry report will be available only to PPA members.

For the Reports, Business Handbook and Resources from the last Financial Benchmark Survey, click here.