It’s not easy to manage all the ins and outs of running a business. Even if you’re providing an exceptional service and top-quality product, you may still feel the need to convince potential clients (and repeat customers) that booking with you is the right choice–and that your prices are entirely reasonable! 

PPA’s See the Difference campaign gives photographers the tools they need to communicate to clients the value they’ll receive when they hire a professional. Be empowered by language that will establish your brand and help you reach your target audience of photography clients!  With PPA's See the Difference resources, you'll be able to show your clients why hiring a pro will make all the difference. For the purposes of this guide, we've given you the condensed version of all our available resources available for PPA members that tackle these topics.
 

1. See the Difference Shareable Videos

Download and use these attention-grabbing videos in your marketing campaigns! You’re sure to find one (or more) that highlight your photography specialty and illustrate the importance of hiring a professional photographer. Post to your website, blog, social media profiles, or play them on a monitor in your waiting room! Copy and paste the embedded code & add it to your website. The videos will help demonstrate the exceptional customer experience, quality, and value your clients can expect when they book with you.

2. Customizable Brochures & Client Tips

Need a brochure for your business or an update to your existing one? Good, we’ve got you covered! PPA's customizable brochures and client tips templates make it easy to insert your own images and studio information. From there you can customize, print, and disperse them at trade shows and expos! This makes it easy to put something tangible in potential clients’ hands that highlights your artistry and professionalism.

3. Facebook Campaign + Guide to Boosted Posts

Are you itching to plug your work on Facebook, but don’t know where to start? Or maybe you'd just like to take your marketing efforts further?

PPA’s Facebook Campaign Starter Pack helps you get work in front of your ideal clients, increase traffic to your website or online portfolio, encourage more calls and inquiries about your services, and much more. This guide makes setting up your first paid Facebook advertising campaign a breeze. 

4. Pinterest for Business Guide

If you're not using Pinterest to leverage your marketing efforts, the time is now! With Pinterest’s multiplier effect, just one post could expose your brand to 320 million active users! And it's entirely free. Start showing off your best photos, driving more traffic to your site, and giving your brand more visibility with the help of The Professional Photographer’s Guide to Pinterest Marketing.

5. Communicating With Clients Guide

Great client experiences keep people coming back for more, and word about your incredible work gets around fast. Knowing what words to use and when to use them is half of the battle. When you download The Professional Photographer’s Guide to Communicating With Clients, you’ll learn the keys to using proper communication within your business. This guide provides insights into common photography words and phrases and how to add or use them sparingly. You’ll also learn how to adapt your vocabulary to match your unique brand!

What are you waiting for? Continue to reap the benefits of your membership with PPA’s See the Difference tools. Read more about our resources and start using them today.