Turn Up the Volume on Your Photography Journey at ROCK THAT 2026
ROCK THAT 2026 gives passionate professional photographers a dedicated day to level up their technical skills, dive into new business strategies, and connect with fellow photographers who share their drive to grow.
Join host Shawn Lee, Cr.Photog., at PPA headquarters on October 14, 2026, to learn from renowned photographers, educators, and business leaders who are shaping what’s next in photography. Every session is designed to deliver practical, real-world ideas and strategies you can put to work right away.
Take Your Skills to the Next Level
At ROCK THAT 2026, you’re guaranteed a full day of high-impact education taught by industry leaders. Sessions cover:
- Business and marketing tactics to strengthen your client offerings, increase sales, streamline workflow, and build a more sustainable business.
- Creative techniques and live demos on lighting, posing, storytelling, branding, and more.
You'll have direct access to industry experts, giving you the opportunity to talk shop, ask questions, and learn from professionals who understand the art and business of photography.
Expand Your Knowledge and Your Network
When you attend, you’ll join a network of photographers from across the country who share your passion. These meaningful connections are a central part of ROCK THAT and can lead to lasting friendships, collaborations, and referral partnerships.
Your registration also includes a catered lunch, giving you time to connect with fellow attendees, speakers, and sponsors.
Take Time to Invest in Yourself
Attending ROCK THAT 2026 may feel like taking one day away from your business, but dedicating that time to learning and networking can fuel the next phase of your journey.
Whether you’ve been in business for two months or twenty years, you’ll walk away with fresh inspiration and renewed motivation to elevate both your creativity and your business.
Don't Miss Your Chance to Amplify Your Craft
Mark your calendar for October 14 and join us at ROCK THAT 2026.
Event Details
Wednesday, October 14, 2026
9 AM – 3 PM EDT
PPA Headquarters
229 Peachtree St NE, Suite 2300
Atlanta, GA 30303
PPA members earn one merit for attending.