Creating a profitable senior photography business means more than capturing great images. To be a successful professional photographer, you need to put as much into the business side of your work as you do the technical side. But with so much information available online, where should you start?

Well, we may be a little biased, but PPA offers a range of education, research, guides, and customizable contracts to help you build a better business. Check off some of these boxes by integrating these resources and tools into your strategy!

The Professional Photographer Podcast

Each Tuesday, a new episode of the Professional Photographer podcast drops! Tune into incredible weekly interviews with host Pat Miller, and a range of industry voices and business owners, bringing their best advice and insights on topics in photography and business ownership. Here’s one we think you might like: 

OurPPA YouTube Channel

Keep the inspiration fresh by subscribing to the @OurPPA YouTube Channel. With weekly content drops on a range of topics, you can sit back and enjoy a studio tour or learn the key tips for portrait photographers. Whatever your needs, the channel pretty much has it all. 

Customizable Contracts & Agreements

Every time you work with a client, you should have a contract outlining what exactly is expected, the timeline for the project, and the payment for the work. You could hire a lawyer to help you with drafting these documents, but legal fees can add up quickly! Luckily, PPA members have access to a wealth of customizable contracts and agreements to help you protect your senior photography business.

Business Guide

Lay the groundwork for a successful senior photography business with this step-by-step manual. You’ll learn business basics like:

• How to plan and set your business goals
• How to budget to make your business goals a reality
• How to run a profitable photography business
• Growing and sustaining your client base  
   

SquareOne

This exclusive tool helps you make better decisions about how and where to spend your time and money. Simply enter a few numbers, and the SquareOne tool will generate your sales and session projection goals for the year ahead! Then, use this information to create a sales and marketing plan that meets your goals. It’s the perfect way to develop custom marketing to fit your unique senior photography business.

Consumer Research Reports 

These consumer reports are the up-to-date information you need to strategize, market, and sell your senior photography services to potential clients.

• Learn who buys professional photography
• Discover when and why consumers hire a photographer
• Stay informed about the current photography market
• Find ways to adapt your business to consumer expectations
   

Financial Benchmarks

Based on 15 years of research, PPA’s recommended benchmarks help you understand what a profitable photography business looks like. Use the information from the survey analysis to see where your business's strengths and weaknesses lie, allowing you to quickly adapt to new challenges as they arise.

Copyright & Licensing Resources

Today’s digital world makes it easier than ever for you to get more eyes on your work… but that also means it's easier for other people to potentially infringe upon your rights as a photographer. These resources help you protect your work with customizable copyright and usage agreements that you can customize with your business name, logo, and contact information.

Marketing and Sales Resources

From customizable brochures and pricelists to e-books packed full of expert strategies, these resources help you market and sell your photography services in a way that is enticing for potential clients.

Get started building a stronger Senior Photography business with PPA’s help! And while you’re at it, take a look at your member benefits. Make sure you’re taking advantage of all PPA has to offer!