Vital Signs: Partnering with Other Businesses: Creating Value

This value can come in a variety of ways—coupons, discounts, education. It is up to you and your partnering business to decide what will work best for your individual situations (and your clients). Considering the end value will help determine what each needs to contribute. Whether it's a mailing campaign, a printed gift certificate or a promotional event, a partnership with two active and excited businesses can make an extremely positive impact on your clients—and your own business!

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  • by melissaarlena Thu Oct 14, 2010

    I just wanted to add that the day after my first vendor interview went up on my blog one of my brides contacted her and booked her for her wedding! It was zero cost to me and now that vendor loves me and is referring me to everyone.

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