Studio owners now have a reliable financial evaluation tool to help them better understand what it takes to achieve financial success in the business of photography.
By definition, a benchmark is "a standard by which something can be measured or judged."
Professional Photographers of America's 2005 Benchmark Survey is a financial snapshot of
the photography industry in 2004. Its findings will allow studio owners to compare their
financial operations to other studios of similar sales level or years in business as well as
assess their productivity against overall industry averages and "best-performance" studios.
It also validates the industry standards for financial management and accounting that
both PPA instructors and PPA's StudioManagement Services division suggest are vital
benchmarks for any studio to understand and work toward in the quest to make a
satisfactory income in portrait/wedding photography.
Professional Photographers of America
229 Peachtree St. NE, Suite 2200
Atlanta, GA 30303
404-522-8600 | 800-786-6277
Email Member Support
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Comments
by Debra_Klawetter Thu May 28, 2009
Ohioartist, you may want to contact ppa to have them link your member ID # with your account. I had the same difficulty, as I had signed up for a basic membership before joining ppa. All is good now.
by ohioartist Fri May 22, 2009
I am unable to get this to open and am a registered user and paying member! Very Frustrating!!!!
by delaroa Thu Mar 26, 2009
Great information. I too would love to see the new report I heard about at the USA Imaging Expo!
by APezz1 Wed Mar 11, 2009
When will the new Benchmark Survey be released?
by photomaster Tue Dec 23, 2008
Outstanding analysis for us to follow, a must read for all photographers and business leaders. J. Marshall White
by rdodd5 Thu Dec 18, 2008
Every photography business owner (new and seasoned) should study this analysis (at least quarterly) to help them better understand where they are in their business and to identify areas needing improvement.