PPA partners with independent research firms to develop comprehensive studies about photography consumers. Presented in an easy-to-understand format, these reports highlight the key takeaways you need to know to draw more potential clients to your business.   

  • Learn who buys professional photography
  • Discover when and why consumers hire a photographer
  • Stay informed about the current photography market
  • Find ways to adapt your business to consumer expectations

These consumer reports are the up-to-date information you need to strategize, market, and sell your photography services to potential clients.

Behind the Booking Decision

Learn how emotion, value, and confidence shape the decision to hire a professional photographer.

behind the book decision cover graphic featuring a retro-styed collage of a lightbulb, hands and a brain

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Consumer Insights: Family Photography

Discover family portrait photography consumers' purchase motivations and preferences.

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Consumer Insights: Newborn Photography

Get the data you need to understand and appeal to newborn photography clients.

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Consumer Insights: High School Senior Photography

High School Senior Portrait Photography Consumer Motivations and Preferences

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Consumer Insights: Pet Photography

Discover consumers' motivations and preferences when they purchase pet photography.

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Consumer Insights: Wedding Photography

Get the data you need to understand and appeal to wedding photography clients.

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Consumer Insights: Professional Headshot Photography

Access key insights to better connect with and attract headshot photography clients.

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Photography Consumer Research

Learn what influences consumers to purchase photography.

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Photography Consumer Research

Dive deeper into the motivations and behaviors of potential clients.

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Consumer Behaviors Research

How did the behavior of photography consumers change in 2020?

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