Photographer Audrey Woulard explains why tween clients lead to senior portrait clients
If you want to have a successful photography business, you have to do more than make great photos. Show consumers you're an expert.
Savannah Bananas owner Jesse Cole has taken branding to a whole new level. You don't have to own a baseball team to do the same in your small business
Consumer research by Professional Photographers of America indicates no difference among the generations in their desire to purchase photographic prints
Headshot photographer Glynns Thomas spent 30 years in marketing. She shares branding advice with photographers.
To make your photography stand out among competitors, create a value proposition that resonates with consumers.
For photographers, fear can creep into many areas of the creative and business processes, but if you don't get past that fear, you don't have a business. Here's how.
PPA’s new Consumer Photography Buyers Study will provide data revealing consumer perceptions of and expectations for professional photography.
Imaging USA speaker Jeff Fromm believes that all businesses should be working to win over millennials. Here's how.
Family photographer gives clients coloring pages made from photos
How to create a branding style guide for your photography business
Nate Peterson sells an all-inclusive portrait package to high school seniors
Child photographer Jeff Roffman tells the story of how his The Naughty List santa photos went viral.
In-person sales may seem intimidating, but IPS is the path to photography business profitability
It's not enough to be a good photographer; you also have to win clients
© Rob Greer. Rob Greer. . . “My biggest frustration is seeing photographers trying to do search engine optimization without knowing what they’re doing,”
Photographer Rob Greer has some advice for photographers marketing their services: Develop a keyword strategy and get backlinks
Analyzing her business strengths, weaknesses, opportunities and threats, photographer Eden Bao was able to grow her studio.
Having a powerful brand statement is a good way for professional photographers to set themselves apart from the pack.