There are plenty of online and big-box options consumers can turn to for photographic prints. But according to consumer research conducted by Professional Photographers of America, photography clients overwhelmingly purchase their prints—wall art, canvases, small prints, holiday cards, and albums—from their photographer. Here's what they do with them.
Gen Z clients want a reason to post their high school senior portraits on social media. Get what you need by giving them what they need.
Are you running your business in the best way possible? Perhaps it's time to shift your paradigm.