How's this for good news: Consumer research commisioned by PPA finds that 45 percent of American adults plan to purchase professional photography in the next 12 months. While most of those 100 million-plus people don't represent your target market, there is still a world of opportunity for selling all kinds of images. Here's the breakdown of what consumers expect to buy.
Note: Total does not equal 100 percent due to multiple responses.
Sources: Professional Photographers of America 2018 photography buyers research; study participants provided through the Harris Panel, including members of its third-party panel providers. U.S. population data from the U.S. Census Bureau, July 2018 estimates
Don't like selling? Bake problem-solving into your sales process, advises Brian Williams.