There seems to be a perception that photography consumers mostly want their sessions outdoors or at another location rather than in a studio. Not so. Research by PPA shows that while there’s a small preference leaning that way, it’s not significant. That means no matter where you like to stage your sessions, there’s a market for your work. Here’s how it breaks down among consumers by generation. While respondents had to select one option or the other, more than a third in each age group indicated their choice was not a strong preference.