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PPA Today

By Bethany Clark

  

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It's been quite a week, so take some time to relax and recharge with our favorite photography blog posts from around the web this week!

 

How to Photograph a Solar Eclipse: 

TIPS: A total solar eclipse will be seen in North America on August 21, and DPreview has compiled tips on how to properly photograph this rare phenomenon from trusted sources such as Canon, National Geographic, Nikon, and more.

 

Embedding Your Copyright Information in Your Meta data:

COPYRIGHT: Photographers and creative artists are always looking for ways to make sure their images are protected by their copyright. One popular way to ensure your image has your copyright is to embed your copyright information into your metadata. Learn more about it on PPA Today.

 

The Benefits of Offering Mini-Sessions:

BUSINESS: Check out this post from Fstoppers to uncover some lucrative reasons why you should consider offering mini-sessions to your clients!

 

Imaging USA 2018: Award and Degree Ceremony's NEW Night!

CONFERENCE: PPA's got big news for this year's Imaging USA 2018 in Nashville, Tennessee. For the first time, the Award and Degree Ceremony will be held on MONDAY night, January 15th, instead of on the final night of Imaging USA. Learn more in this article.

 

Tips for Improving Your Composition Skills:

We all know that composition can make or break a photograph. PetaPixel offers this 7-minute video in which photographer Peter McKinnon offers three tips to help you improve the composition of your photographs.

 

Documenting the Mood of a Nation with Protest Photography:

Photographs taken by intrepid photojournalists and documentary photographers have been informing the public and galvanizing people to take action on social issues for over one hundred years. Check out this post from Fstoppers to remember why a picture is worth a thousand words.

 

PPA Discount: InterDrone Convention and Expo!

You never know what you'll find out about on theLoop, PPA's members-only social network. Recently, member David Bailey, M.Photog., CPP, shared info about InterDrone, the biggest Drone Conference and Expo in the country... and we've got a special discount for PPA members!

 

Tips for Posing Female Models:

The right pose in the right circumstances can make all the difference, particularly when photographing for fashion or advertising. Get a few tips from this PetaPixel article.

 

Recording a State's History Through Photography:

You'll want to take a moment to enjoy this historical digital archive of images documenting the history of South Carolina. They're among the oldest photos ever taken in this state!

 

World Photo Day - August 19, 2017:

World Photo Day takes place Saturday, August 19, celebrating the fact that a photograph can change the world. Register to participate and share your favorite photo!

 

 

There you have 'em, our weekly blog post roundup! What photography blogs or podcasts do YOU follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee@PPA.com.


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By Chris Homer

Imaging USA 2018 will be here before you know it...three-to-six days of everything
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 photography, including learning, networking, shopping, and partying! It's all going down in the Music City, Nashville, TN, January 14-16, 2018 (Pre-Con classes January 11-13). 

Imaging USA is known far-and-wide as THE place to see some of the best speakers in the photography industry, as they take you on deep-dives into every photographic and business topic you could want to learn more about. In order to get you even more excited (if that's possible!), PPA is going to spend the next several months highlighting our 2018 Imaging USA speakers. 

Let's Meet...
Alli Peck
Facebook: glowportraits
Instagram: glow_portraits

With over 11 years of experience, Alli Peck is an expert photographer, and Alli knows children! She is a skilled Baby Whisperer, specializing in newborn and maternity portraiture and she uses her lighting and posing techniques to create treasured portraits. As a busy mom to 4 children of her own, it's no wonder that Alli is able to effortlessly capture an expecting mother's beauty. She is also a much sought-after instructor, traveling throughout the United States and Canada, teaching maternity workshops. She has taught at Imaging USA in 2016 as well as The Baby Summit. Where Alli goes, workshops sell out with photographers eager to hear the secrets and skills that have made her such a success. The same relaxed and candid personality that puts her clients at ease makes Alli an excellent instructor and mentor.

Speaker Sessions:
Mon., Jan. 15 

Q&A:
What is your life motto? 'C'est la vie'
What do you most value in your friends? Loyalty
What did you want to be as a kid when you grew up? A ninja
What was your first concert? Bon Jovi
Coke or Pepsi? Coke
Which words or phrases do you most overuse? Well, I'm Canadian...eh?

Alli Peck is just one of the many amazing speakers you'll get to meet and learn from at Imaging USA 2018! Registration is online now so take advantage of the Early Bird rates for passes and your hotel!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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kenny_junkerman.jpgThe International Photography Hall of Fame and Museum announced its 2017 class of Photography Hall of Fame inductees, and first-ever Lifetime Achievement Award recipient.

  • Kenny Rogers, singer, songwriter, record producer, actor, photographer, and author, will receive the 2017 IPHF Lifetime Achievement Award, the first of its kind awarded by the IPHF.

Nine photographers or photography industry visionaries who demonstrate the artistry, passion, and revolution of the past and present craft of photography were selected for induction to the Hall of Fame, including:

  • Harry Benson, iconic portrait photographer
  • Ernest H. Brooks II, black-annd white underwater photographer
  • Edward Curtis, photographer of the American West and the North American Indian
  • William Eggleston, pioneer of color photography
  • Anne Geddes, portrait and infant photographer
  • Ryszard Horowitz, pre-digital special effects photographer
  • James Nachtwey, photojournalist and war photographer
  • Cindy Sherman, conceptual portrait photographer
  • Jerry Uelsmann, photomontage photographer

A nominating committee of IPHF representatives and notable leaders with a passion for preserving and honoring the art of photography selected the inductees. To be eligible for induction, nominees were considered based on the noteworthy contributions they made to the art or science of photography that had a significant impact on the photography industry and/or history of photography. The inductees, though widely differing in style and practice, are individually seen as significant innovators in their respective fields. They are all risk takers who introduced the world to new means of artistic representation and expression.

"This year, the IPHF is honored to recognize ten creators who have uniquely revolutionized the modern photography industry," said Patty Wente, Executive Director of the IPHF. "Our 2017 awardees are innovators who broke the norm of tradition and conceived their own ways of creatively communicating with the world around them."

In addition to honoring the 2017 class of Photography Hall of Fame inductees and Lifetime Achievement award winner, the IPHF will be honoring the late Ken Whitmire, former IPHF board member, for his many contributions to the Museum and for his passion and commitment to photography.

iStock_000054785490_Large.jpgHave you seen this? PPA's CEO David Trust has published an article on Medium.com and it's all about the fight for copyright reform. Be sure to head over to Medium, give the article a read and SHARE it with your social networks. It's only through the support of the entire artistic community and beyond that we will move Congress to take action on this very important issue.



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By Bethany Clark

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World Photo Day takes place Saturday, August 19, celebrating the fact that a photograph can change the world. 

Register at worldphotoday.com, and on August 19th share your best photo of 2017 to help inspire positive impact in our world through photography.

More about World Photo Day:

In a world where millions of pictures are uploaded every minute, World Photo Day is inspiring thousands of photographers across the planet to share a single photo with a simple purpose: to share their world with the world.

From everyday life to incredible landscapes, our global gallery is an evolving mosaic of images captured by photographers of all skills levels living in a diverse range of countries and cultures.

No matter who you are, where you are or what equipment and skills you have, World Photo Day can help open your eyes to the possibilities of photography, and enable you to share the world as you see it.

Register at worldphotoday.com, and share your photos tomorrow!


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by Lisa Sharer


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Many times we find ourselves believing that the industry is to blame for the reduction in printed-product sales. But what is the industry actually made up of? It's made of you and me. As photographers, you set the bar for making PRINT Art a part of your everyday lives and a very important part of your client's lives.

So it starts with you. Having tangible objects to see and hold has a value that hasn't changed over generations, and that isn't poised to change either. Print Artists understand the timeless contribution of their work and printing their work (and selling it!) is something that can become second nature. Consumers' approach to photographic products is shifting, and this is why Print Artists can thrive. They are offering the effortless quality of timeless pieces that consumers can't get in a couple of clicks through their drugstore. It can be as simple as starting to help redecorate a client's home, and then follow along in their progress through life. Every home in America and around the world is starting to remember why that tangible piece of memory makes such a difference in their minds and in their lives.

And the Industry is changing.

Thankfully, the printing options for professional photographers are changing as well. That's why it's more important than ever to learn these options from a Print Artist standpoint. Understand the paper preservation methods; develop the vocabulary to educate consumers on options (that no drugstore can rival with); speak influentially about the intrinsic worth of a print investment; have it become second nature to be a print artist; and the list goes on. But it all starts with you. 

Become a part of PRINT. The Movement, and see how you can help change your business and the industry. You'll receive updates and stories about the PRINT Movement, but also new sales tools to help you when presenting printed pieces to your clients.



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Understanding how to market printed products to your customers can be difficult for photographers, but PPA wants to help! 

The PRINT for Success Theatre at Imaging USA offers short-format sales training workshops on how to make more money selling printed products. If you're interested in encouraging your clients to purchase more printed works, this room is for you. The marketing tips provided in these sessions are sure to get your clients excited about the print movement, and buying printed products in no time.

Stop by the PRINT for Success Theater and join a comprehensive sales session, get information about how to price and market printed products to your clients, and show them the value of printed photography. The sessions will be held in 30-minute intervals during Expo hours. 

The best part is, the PRINT for Success Theatre is free to Imaging USA attendees with an Expo pass! So, if Print photography is something you want to incorporate into your business, be sure to make the print exhibit a part of your expo floor plan. In addition to the print exhibit, use the official print resources page to help apply print products to your photography business. 

Don't pass up this opportunity to soak up all of the information industry experts can offer you exclusively at Imaging USA. If you want to attend all of Imaging USA's classes, parties, and events, purchase an All-Access Pass! 

This Imaging USA will be one you won't want to miss! It's full of exhibitors and showcases that you won't want to miss! Visit ImagingUSA.org to get a full list of the exhibit floor, and plan out your expo route in advance!

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ImagingUSA-0940_BarrettRossCreative.jpgPPA's got BIG NEWS for this year's Imaging USA 2018 in Nashville, Tennessee. For the first time, the Award and Degree Ceremony will be held on MONDAY night, January 15th, instead of on the final night of Imaging USA. 

Moving the Award and Degree Ceremony to Monday night means back-to-back celebrations as the Grand Imaging Awards happens on Monday also! Get dressed (once!) in your red-carpet finest and experience the Award and Degree Ceremony at 4:30 and the Grand Imaging Awards at 6:45. Then, on Tuesday, you can concentrate on dancing the night away at the Closing Party in the Gaylord Opryland Convention Center. 

Stay tuned to ImagingUSA.org for all the latest news and updates just like this one as we continue to find ways to enhance and improve the world's greatest photography convention!

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By Lisa Sharer

Selling a final product is what sets professional photographers like you apart from the shoot-and-burn amateurs or the low-price-ballers. In fact, Professional Photographer magazine recently released a case study on this topic.

Case Study: In-Person Sales and Print Products Saved These Studios, by Jeff Kent. Read the story to find out how three different photographers embraced the challenge of and, in the end, the profitability of implementing in-person sales with their clients. Each case is a clear example of how any photographer that is willing to put in the effort can make a full-time and highly profitable career out of their art. It just takes a little gusto (and in some cases just a little muscle), but it pays off!

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Now, with the inspiration of this article, check out the completely customizable brochures available to all PPA members. This tool will set you up with an easy guide for your clients. It includes tips, spaces for your best images, and a helpful pricing guide where you can start to show your value.

Not yet a PPA member? Well then, check out the See The Difference® program to learn more about how PPA helps photographers with marketing, in-person sales, and lots of other resources to be more profitable.


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You never know what you'll find out about on theLoop, PPA's members-only social network. Recently, PPA member David Bailey, M.Photog., CPP, of Colorado Springs, shared info we figured deserved another push... and a big THANK YOU!

InterDrone, the biggest Drone Conference and Expo in the country is coming to Las Vegas, September 6-8, 2017! We know from the response to our Drone Zone at Imaging USA last year that drones are currently the hottest addition to a successful photography business. Now you can experience a conference devoted to all things drone... certainly some inspiration you may want to pick up if you're considering becoming a PPA Certified Drone Photographer... which David Bailey also just did!

InterDrone will feature information for builders, buyers, and flyers of commercial drones, technical classes, an expo hall with the "Yes-Fly Zone" drone demo area, expert speakers, and other special events. InterDrone's expo will feature more than 185 unmanned system manufacturers and sellers. The full commercial drone conference features more than 120 panels, sessions, classes and drone workshops. Justin Moore, PPA's first Drone Certified Photographer, is also a speaker at InterDrone!

If you register by August 25th, there is a discount available! David asked for and received another 15% discount for PPA members, so just use the discount code PHOTO when you register! Visit www.interdrone.com for more information. 


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