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PPA Today

By Bethany Clark

theloop_networking.jpgLoopers know that the best way to find answers to your photography business questions is to ask it on theLoop, PPA's official, members-only social network. The discussions on theLoop are always productive and helpful, so dive right in!

Here's a recent example of a question and the first couple of responses. 

Question: 

Hi, I just opened my photography business a year ago and am looking for good business books. Any recommendations? Thanks!

Answer:
  • Be Your Own Sales Manager: Strategies And Tactics For Managing Your Accounts, Your Territory, And Yourself by Tony Alessandra Ph.D., Jim Cathcart, & John Monoky Ph.D. 
  • Best Business Practices for Photographers (second edition) by John Harrington 
  • The Complete Photography Careers Handbook (second edition) by George Gilbert 
  • The Obstacle is the Way by Ryan Holiday 
  • Go for No! by Richard Fenton & Andrea Waltz
  • The Photographer's MBA, Everything You Need to Know for Your Photography Business by Sal Cincotta
  • Start with Why by Simon Sinek 
  • The E-Myth by Michael Gerber 
  • Youtility by Jay Baer 
  • Worth Every Penny by Michael Port 
  • Book Yourself Solid by Michael Port 
  • Rework by Jason Fried & David Heinemeier Hansson

Check in at theLoop.PPA.com to see more tips, discussions, recommendations, and to ask your peers questions you need answered! And find even more Quick Tips from your fellow Loopers here!
By Autumn Rice

We're in the full swing of summer and the temperatures are burning. Grab a cold glass of water (and find an air conditioned room) and beat the heat with our top blog posts from July 18-22!

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EXPLORATION: Photographers are always looking for the perfect location to shoot. They even seek help from their peers to find hot spots. This photographer says even if you think you've photographed every location there is, you should look again. Check out how to find great locations to photograph in this blog post.

COUNTERINTUITIVE APPROACH: As children we're all encouraged to follow our passion. So why is this blogger saying you shouldn't? This argument on how following your passion could make you bound to fail is thought-provoking. See what nugget you could take away to keep YOUR passion alive.

DRONES: The wait is over and the regulations are finally here! The FAA has released the new business regulations for flying UAS (Unmanned Aircraft Systems) and PPA has read all 600 pages to help YOU better understand how to (legally) incorporate drones into your business. Before you fly your drone be more prepared by reading PPA's summary of the regulations.

ASTROPHOTOGRAPHY TIPS:  DSLR astrophotography is a great way to get started capturing with capturing the wonders of the sky. Read this blog about all you need to become a pro on DSLR astrophotography. 

SOCIAL MEDIA: Instagram has surpassed its 500 million monthly user's benchmark, and has over 300 million daily users. If you're still one of the few photographers or creatives on planet earth not on Instagram, why does this matter to you? Read all about social media's uses for photographers and why Instagram is such a big deal in this article.

CURRENT EVENTS: Photographers get shots of political events all the time, so why are they bringing war zone protective gear to photograph this year's Republican National Convention? Find out the method behind the photographer's madness in this blog post.

ONLINE MARKETING: SEO is a great channel for generating traffic, and converting that traffic into regular sales. This article explains the best SEO practices for artists, and the best way to setup SEO on an Art Storefront site.

CAMERA ANGLES: We all know there is no limit to what photographers will do to get "the shot", but it's possible that these photographers reached new heights. Check out the crazy things these guys did to capture car chase scenes at the perfect angle.

SALES: The internet is a powerful tool when it comes to sales for artists. It opens up a whole new world of clients and revenue. But what makes selling online effective? Check out the 20 tips this article gives for selling your visual art online.

EDITING TRICK: Editing with Photoshop can get tricky, so listen to this tip to crack the code on it! By using a little-known and almost never-used blend mode in Photoshop, you can align two things perfectly every single time. Watch this video to see what tools to use and how to use them.

There you have 'em, our weekly blog post roundup! What photography blogs or podcasts do YOU follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee @PPA.com.

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By Bethany Clark

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Share your inspiration from the new PPMag.com on Pinterest for your chance to win fabulous prizes:
  • A Loktah 8x8 Signature Flush Mount Albums ($180 value)
  • HCC Wall Display Product (up to $270 value)

Contest Rules:
  1. Create a PPMag.com Inspiration Pinterest Board names "Pmag.com Inspiration" 
  2. Pin images, articles, and content you love from the new PPmag.com
  3. Complete the entry form found at PPmag.com/PinToWin with a link to your board 
  4. Follow Professional Photographer Magazine on Pinterest to see who wins!
  5. Contest ends on 8/10/2016 and one randomly selected winner will be notified by email. 

So pin to your heart's content between July 21, 2016 and August 10, 2016! Get all the details at PPmag.com/PinToWin.

Bethany Clark manages all things social media for PPA. When she's not living on the internet, she loves writing, sewing, travel, yoga, and of course photography.

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By Autumn Rice

Brooklyn-based portrait photographer Joey L has a portfolio full of celebrities including Robert De Niro, Jennifer Lawrence, and John Legend. And that expertise is exactly what Joey L has brought to coverage of the Syrian war. The end result is a series of unique portraits that tell individual stories of the conflict. 

 
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This has been a HUGE week for Drones! The FAA finally released their new regulations covering UAS (Unmanned Aircraft Systems) and PPA has read all 600 pages to help YOU better understand how to (legally) incorporate drones into your business. 

You can head over to www.faa.gov/uas/ to get all the latest information, but we've got a summary for you to get you started and answer your most basic questions.

So...You Want to Be a Small Drone Pilot...

To become a pilot you must: 

Be at least 16 years old
Be able to read, speak, write and understand English (exceptions may be made if the person is unable to meet this requirement for a medical reason, such as hearing impairment)
Be in a physical and mental condition to safely operate a small UAS
Pass the initial aeronautical knowledge exam at an FAA-approved knowledge testing center

How Do I Apply for a Remote Pilot Certificate?

1. Schedule an appointment with a Knowledge Testing Center (there are over 700 locations in the U.S).
2. Pass the Aeronautical Knowledge Test. 
3. Complete FAA Form 8710-13 for a Remote Pilot Certificate.
4. Pass the TSA security background check. You will then receive a confirmation email containing instructions for printing a temporary remote pilot certificate from IACRA (Integrated Airman Certification and Rating Application). 
5. Receive a permanent remote pilot certificate via mail once all other FAA-internal processing is complete. 

Once certified, your certification must be easily accessible by the remote pilot during all UAS operations. It is valid for two years, after which you must pass a recurrent knowledge test to renew your certification.


By Autumn Rice

There are already a bajillion reasons to register to attend Imaging USA 2017, but how about we make it a bajillion and one! Is that even possible?

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Mel Robbins is one of the most sought-after motivational speakers in the world. Her life experiences have helped her craft speeches that deliver business-expanding, life-changing, interactive advice to inspire change, challenge thinking and accelerate personal and professional growth. Her book, "Stop Saying You're Fine" is a best seller that has been translated into four different languages, and her TEDx Talk "How to Stop Screwing Yourself Over" has over 10 million views across 37 countries. Mel Robbins is a CNN host, commentator and legal analyst, criminal defense attorney, and now she can add Imaging USA Keynote Speaker to her host of talents. 

That's right folks; Mel Robbins is coming to Imaging USA! She will give a keynote presentation on the morning of Sunday, January 8th.

Imaging USA 2017 will be held at the Henry B. Gonzalez Convention Center in San Antonio, Texas on January 8-10. And don't forget Pre-Con classes run from January 5-7! If you're a professional photographer, you don't want to miss this event. The three day convention is filled with over 10,000 professional photographers ready to share information, inspire, and connect with you! 

Need some help finding a hotel? We have you covered!

Imaging USA has reserved hotel rooms at discounted rates for its attendees to take advantage of. And don't worry about transportation! The official ImagingUSA hotels are conveniently located within walking distance of the convention center. 

So what are you waiting for? Imaging USA is the only place to be in January 2017! Go to ImagingUSA.org/Register to reserve your hotel and complete your registration to officially be a part of all that Imaging USA 2017 has to offer.

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By Bethany Clark

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Today is not only the mid-point in the month, but also an important legislative day - the final day that the U.S. House of Representatives is in session before a six-week summer recess. This means that July 15 has been the preferred deadline to get a copyright small claims bill introduced, and luckily a bill was indeed introduced yesterday. Read all about what this means for the photography community (as well as the bill itself) in today's roundup, along with several other top blog posts from the week of July 11-15, 2016.

THE FIGHT FOR COPYRIGHTS:  PPA was on Capitol Hill this week as Congressman Jeffries (D-NY) and Congressman Marino (R-PA) introduced a bipartisan small claims bill to the House. 

EDUCATION: As a professional photographer, you're probably always on the lookout for photography courses that can help improve your skills as an artist and business owner. If you're a PPA member, you have unlimited access to PhotoVision and PPAedu for free! 

GETTING THE SHOT: Professionals have no qualms about doing whatever it takes to get that peeerfect shot, amiright?

TECH TALK: Have you got your eye on this camera? Let's talk specs. 

KEYNOTE SPEAKER: Mel Robbins has worn many hats: criminal defense attorney, entrepreneur, life coach, CNN host... Now she's wearing her 10-gallon hat and joining us in Texas for Imaging USA 2017's Keynote Speech.

TIPS & TRICKS: Check out this handy tutorial on capturing perfect starbursts and sun flares.

IPC: Now that all the entries are in, save the date for August 1-4, 2016 and watch all the IPC action!

STORAGE WARS: Don't let the pile-up of photos and files get you down. Compress.

RIGHTS: What are the rules for taking photos in public places in the UK?

ABOUT FACE: This photo series visits famous landmarks... but doesn't include them in the shots!

TECH TALK: Learn how to use just a DSLR and a few accessories to digitize your negatives!

Bethany Clark manages all things social media for PPA. When she's not living on the internet, she loves writing, sewing, travel, yoga, and of course photography.
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PPA is back on Capitol Hill this week, and we have some updates on the progress of copyright small claims legislation.

Currently, there are two copyright small claims bills being worked on by members of the U.S. House of Representatives - one bill is being produced by Congresswoman Chu (D-CA) and the other by Congressman Jeffries (D-NY).  Due to recent world events, other issues have been at the forefront of Capitol Hill discussions over the past several weeks.  Consequently, the introduction of Congresswoman Chu's (D-CA) small claims legislation has been delayed, but only slightly. This slight delay is not all bad news - the more issues that can be worked out among stakeholders on the front-end, the more likely the legislation will be successful.  

We are pleased to announce that Congressman Jeffries (D-NY) and Congressman Marino (R-PA) introduced a bipartisan small claims bill today. Congresswoman Chu's bill will be introduced when Congress reconvenes after its upcoming six-week recess. The House of Representatives will be on recess from July 15th until September 6th.  PPA continues to give input as this process unfolds, and we continue to work especially closely alongside Congresswoman Chu's office as they finalize legislative language.

After both bills are introduced, PPA will review the legislation and direct members of the Grassroots Action Team to take action. Your first call to action will be to ask your representative to co-sponsor the small claims bill that we believe is most favorable for professional photographers.  This call to action will most likely begin in September.

Let's take advantage of this unexpected little bit of extra time and focus on getting more photographers and visual artists to join the Grassroots Action Team!  We are encouraged by the number of participants so far, but we still have a long way to go.  We need to be prepared to make a very loud statement on Capitol Hill.  Additional delays are always possible - especially during an election year - but that shouldn't stop us from mobilizing now.  Please continue to encourage every photographer, as well as other creators that you know to sign up at PPA.com/Grassroots.  Remember, you do not have to be a PPA member to join - this needs to be an industry-wide effort.

PPA's government affairs team will be attending important, small claims-related meetings on the Hill this week.  Be sure to stay tuned to PPA Today for updates from D.C.! 

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We had a wonderful meeting with the Register of Copyrights, Maria Pallante, and the Copyright Office's Director of Policy, Karyn Claggett. We thanked the Register for her tireless support for small creators in creating her plans for a modernized copyright office and testifying to Congress as an expert in the policy area. This meeting provided a great opportunity for us to explain the registration-related difficulties photographers face and how that effects their ability to enforce copyright. We were extremely encouraged by listening to some aspects of her vision for registration reforms which include creating a process that is not one-size-fits-all for all classes of creations. In the coming months, we will be working closely with the Office by giving input on much-needed registration improvements. The Copyright Office (at the request of Congress) has produced and published an extensive plan for modernizing their systems and processes. This plan is dependent on the policy and appropriation decisions of Congress, so PPA plans to continue to be involved in the discussion on the Hill.

We also met with a representative of the American Bar Association to discuss the progress of small claims legislation. The ABA has generally been supportive of the ideas. We will continue to be in contact as the copyright review process evolves.

Headed back to Atlanta!


1:30pm: We are pleased to announce that Congressman Jeffries (D-NY) and Congressman Marino (R-PA) introduced a bipartisan small claims bill today. We appreciate Congressman Jeffries' and Congressman Marino's support on this important small business issue. We look forward to reviewing this bill and Congresswoman Chu's bill and working with these offices and others as well as important stakeholders to make copyright small claims a reality. 


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10:00am: We are at the US Chamber of Commerce for our first meeting of the day. Here we will pitch the idea of copyright small claims to the chamber, explaining why it is such an important small business issue. We hope to have their support on this issue as the process unfolds.



By Chris Homer

As a professional photographer, you're probably always on the lookout for photography courses that can help improve your skills as an artist and business owner. Well, if you're a PPA member, your PhotoVision member benefit is a great way to stay on top of all the latest photography tips!

PhotoVision provides 800+ photography tutorials on techniques, inspiration and best business practices that you can stream on demand! The best part - it's included for FREE with your PPA membership! If you're a PPA member, all you have to do is log-in to the PhotoVision site with your PPA account info, and then you can begin streaming all of the great photography courses. And don't forget about the videos on PPAedu as well. When you add those in you have access to a learning library of more than 1,100 videos, all for free! 

Check out the PhotoVision course "Bride at the Ready" below:



Join PPA today and get access to the PhotoVision and PPAedu videos so you'll always have access to great photography tutorials! If you're already a member, start streaming and learning through PhotoVision and PPAedu - we think you'll find them to be comprehensive resources for all your education needs. 


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.



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