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PPA Today

By Chris Homer

Working with clients to create senior albums, wall art, and other heirlooms is one of the easiest and fastest ways to ignite sales. If you're a senior photographer, there's no reason to limit yourself to selling just the photo shoot and a collection. The key to increased revenue is establishing rapport with clients, educating them, and selling with intent.

Check out senior photographer Melanie Anderson's, Cr.Photog.,CPP., 5 step process to getting higher sales in "5 Ways to Ignite Sales" on PPMag.com.


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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By Mayo Lawal

One of the best ways to enhance your skills as a photographer is by viewing the more than 500 video tutorials available on PhotoVisionVideo.com from top photographers in the business. Don't believe it? Check out the newest video titled "Printing in House" by Sue Bryce.

In this video, Sue Bryce shares the benefits of printing your work in-house. She explains how to achieve a lab quality image by selecting the correct printer, paper options, and printing profiles. Additionally, she mentions how printing your own work significantly changes the way you value and sell your work, and the reward of watching an image you created come to life.

PhotoVision is included for FREE with your PPA membership. So, what are you waiting for? Head over to PhotoVisionVideo.com to begin streaming classes today! Not a member? Join PPA today and get FREE access to all the videos!


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By Trent Schick
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Well, it's officially summer, so you know what that means: lots of cold drinks and A/C turned up all the way. While you're trying to stay cool, take the time to view some of our favorite blog posts from this week!

EDITING: There's a good chance you may be spending too much time editing your photo sessions, and we all know time is money. Find out how Seniors Ignite can help you cut down your editing time so you can get back to the real work and not lose money.

CHALLENGE YOURSELF: We have all experienced the dreaded creativity block. It's frustrating and, at times, can seem impossible to overcome. Check out this challenge Brandon Li has come up with to exercise your creativity and breakthrough that block. See if you're up for the challenge on Peta Pixel. 

PHOTOGRAPHY: See some of National Geographic's favorite photos submitted through May. These photos take you all over the world and are truly stunning. Take the time to check them out and admire the beauty of our world. 

SALES: Melanie Anderson writes for Professional Photographer about pricing and selling wall art, albums and other physical heirlooms to boost your sales. Find out how to use everything from psychology to instant gratification to establish and maintain great relationships with your clients. 

DRONES: When it comes to drones, the world is your playground to explore and try new things. The drone world is getting more creative with different ways to exercise the drone's capabilities. Fstoppers has a spectacular video of a person practicing First Person View on a drone; the footage is remarkable. 

TECHNIQUE REFRESHER: The great thing about photography is that there's practically no limit to style when it comes to taking pictures. The more versatility you have to your style, the more your pictures stand out and the better they are. Take a look at these 30 image composition styles and see if you can add any to your picture repertoire.

UP YOUR GAME: If portrait photography is something you're exploring or feel that you've hit a plateau in, this article is for you. Photography Pla.net gives three rookie mistakes that could be the reasons why you are not where you want to be in portrait photography.

EVENTS: With the summer concert season in full swing, Tony Corbell wants to give you tips and advice on how to be the best live event photographer you can be. Preparation, credentials, courtesy, speed, and other tools in your kit combine to make for a successful shoot. 

SKILLS: Do you think you have what it takes to be a successful video editor? Check out these 5 skills that Fstoppers says every successful video editor should have and see how you match up. 

BENEFITS: PPA's goal is always to help build better photographers and their businesses, which is why we're always providing benefits for our members. See what some of these money saving benefits are on PPA Today.

There you have 'em, our weekly blog post roundup! What photography blogs or podcasts do YOU follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee@PPA.com.


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By Chris Homer

One of PPA's mission is to campaign for the reform of the current (and inadequate!) U.S. Copyright Law. Our current system does little to protect professional photographers from damages when their work is used without their permission. And this makes no sense as the copyright system is supposed to protect copyright owners like you!

Often times, 'a picture is worth a thousand words' so we created some cartoons to illustrate this cockamamie system. The idea behind these illustrations is two-fold: (1) to share something you'll relate to and (2) give you something you can share with your clients and fellow photographers to convey the inequity in copyright law. You can download both Copyright Infringement illustrations here (in 2 sizes). Consider sharing them on social media today!

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To learn more about what PPA is doing to change copyright law by pushing for a Copyright Small Claims system, visit PPA's advocacy page

And if you'd like to see progress made with copyright protection, please join the group of photographers who are joining in solidarity for copyright change, the Copyright Action Team, to show your support and know how and when to make your voice heard in Congress! Help make a difference and add your name today: PPA.com/Grassroots

ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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By Chris Homer

PPA is dedicated to helping photographers build stronger, healthier businesses. With that in mind, PPA has a whole host of member benefits designed to save on things photographers need to run their business, as well as tools you can use to improve your business skills, produce better photographs, and  ultimately  become more profitable! Check some of these benefits out below:

Discounts for Photographers: PPA members save thousands each year thanks to PPA-only discounts. From very-low credit card processing fees, to hundreds in savings with Apple, Dell, Office Depot and more, you'll keep more money in your pockets!

Business Help: You can get into tip-top business shape in one year's time thanks to members-only programs. The PPA community of peers will hold you accountable and on track to help you meet your goals!

Planning & Pricing Tools: You'll keep more money and Be More Profitable with PPA's exclusive business tools. Get help from goal-setting to pricing your work, profitably.

Sales & Marketing Help: Do you really know how to market yourself to clients so that they see the value you'll bring them? With quizzes, videos, templates, and guides to sell print products, PPA gives you what you need to grow your business.

If you're a PPA member, start using these benefits today and become more profitable! Or, join today and get access to all these benefits and more!


ch_headshot_100x100.jpgAbout the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.

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by Mayo lawal

Still procrastinating? The last day to submit your entry for IPC without a late fee is tomorrow, June 22, 2017 at 5pm ET. Time is running out! Enter your images today and save some money.

The IPC is PPA's annual photographic competition that allows photographers to test their skills, and get advice on how to improve quality, impact, and technique through constructive competition and critiques from qualified jurors. You can get the opportunity to:
  • Improve upon your finest work 
  • Earn recognition and admiration from your peers
  • Engage with the passionate and supportive photographic competition community
  • And improve your business!
If you choose to have your images critiqued, a judge will explain how each image stacks up against the 12 elements of a winning image, and how you can improve if you don't quite match up. So, be bold! Enter your images to be critiqued by official jurors at this year's competition. Recorded critiques are a fantastic way to learn, specifically, how you can take your images to the next level. 

Check out this critique from last year:


The judging for the International Photographic Competition will be held July 30-August 2, 2017 and you will be able to watch it all for free via PPA's live online streaming of the IPC at Stream.theIPC.org! 

Entries submitted on or after June 22 at 5 pm ET will be accepted with a late fee until July 6, 2017. Note that no entries will be accepted after July 6, 2017 by 5 pm ET. Enter today! PPA.com/IPC.


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by James Yates
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Are you flying by the seat of your pants when it comes to your business? Do you set goals and keep track of them? Do you forecast yearly? 

Most photographers don't. If you're in the volume business, specifically youth sports, let Jeff Gump, Cr.Photog., help you get on the track. Without goals and accountability you will never succeed. Take an hour out of your week and sit in on this must-see program.
 
This webinar is FREE and open to both PPA members and non-members alike, so register now and tune in tomorrow, June 22, 2017, at 2:00 pm ET!


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by Mayo Lawal


One must appreciate the work that goes into theatre photography. Despite the dim lighting conditions and constantly moving subjects, photographers must ensure they capture the right moments impeccably. 


"It happens so fast in front of you, you can't be too thoughtful because the moment is gone," says Joan Marcus, a freelance theatre photographer. Joan has made a name for herself in the profession, capturing more than 500 shows on and off-Broadway over the past 25 years. She also received a Tony Honor of Excellence in Theatre in 2014.


Read "The Drama Of Theatre Photography" on PPmag.com and get inspired by Joan's amazing story.



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by Trent Schick

As you may have already heard, PPA is extending the IPC early entry deadline until June 22, 2017 at 5pm EST, due to updates with some of our software and browsers. Nonetheless, the show will still go on! You can take advantage of this extension and now have more time to better prepare your photos for submission. 

The IPC is PPA's annual photographic competition that allows photographers to test their skills, and get advice on how to improve quality, impact, and technique through constructive competition and critiques from qualified jurors. You can get the opportunity to:
  • Improve upon your finest work 
  • Earn recognition and admiration from your peers
  • Engage with the passionate and supportive photographic competition community
  • And improve your business!
If you choose to have your images critiqued, a judge will explain how each image stacks up against the 12 elements of a winning image, and how you can improve if you don't quite match up. So, be bold and enter your images to be critiqued by official jurors at this year's competition. Recorded critiques are a fantastic way to learn, specifically, how you can take your images to the next level. 

To give you an idea of the types of things you can learn from a critique at IPC, check out this one from last year's competition. This is "Skater Dog" by Angel Sallade, critiqued by Janel Pahl, M.Photog.Cr., API. 


The judging for the International Photographic Competition will be held July 30-August 2, 2017 and you will be able to watch it all at no cost via PPA's live online streaming of the IPC! Early registration opens May 22, 2017-June 22, 2017 by 5 pm ET. Entries submitted on or after June 22 at 5 pm ET will be accepted with a late fee through July 6, 2017. Note that no entries will be accepted after July 6, 2017 by 5 pm ET

This year's IPC has some new rules. Be sure to check them out and enter your images early to beat the crowds and save some money!

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Due to recent updates from Adobe Flash and conflicts with several web browsers including Chrome and Firefox, PPA is extending the IPC early entry deadline until June 22, 2017 at 5pm EST.  

We are currently working on updating the registration system to accommodate the Adobe Flash and browser updates that caused the system blockage. 

If you are having issues uploading images, please contact our Customer Care Team at 800.786.6277.

Kindest regards and... good luck in this year's IPC!


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