What Is See The Difference?

Consumers don't always understand the difference a professional photographer can make. That's why PPA launched a consumer-focused campaign called See The Difference. It's an online, print and social media awareness campaign that aims to help consumers see the difference when evaluating photographers.

The goal of this campaign is to help consumers "see the difference" when they are evaluating photographers…and realize the importance of hiring a pro. That's why PPA has invested over $1 million since 2010 to help consumers see the difference professional photographers make and give PPA photographers FREE marketing tools to help with their sales process and justify their costs, quality, and expertise.

The entire campaign drives consumers to special web pages that showcase professional wedding, family, senior and pet photographers and the benefits of hiring a pro.

Since 2013, these web pages have been viewed more than 750,000 times and the Find-A-Photographer search tool has been used more than 300,000 times. Each page includes:

Video featuring real people who hired PPA photographers

Ads that link to a "What's Your Photography Style?" quiz

Tips on working with a photographer

Questions to ask a photographer

Find-A-Photographer search tool

Be proud of being a pro! Help spread the word to consumers and start using your See The Difference marketing tools on your website and in your studio TODAY!

See The Difference, See The Difference Resources, Photography Association, Photographer's Association

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