Freebies from PPA
Do you like free stuff? Sure you do! Who the heck doesn't?
PPA's mission is to create a vibrant community of successful professional photographers. Of course, we provide education, resources and industry standards of excellence for PPA members; however, we believe that business knowledge is key to the industry's success overall, so you'll find lots of freebies for all photographers here too!
FREE Newsletter for Professional Photographers
Change happens all the time in our industry and it happens fast. To help you keep up with what's coming and going in the world of professional photography, PPA has a FREE newsletter called PPA Today with all- industry updates, tricks of the trade, tips and more. There's no reason not to take advantage of this free resource! Sign up for PPA Today!
Business-Related Freebies from PPA
Because photography is your passion, you are going to need business-related resources to help you build, grow and sustain a photography business and be a successful working photographer. That's why PPA's comprehensive set of resources help photographers like you thrive. And because no professional photographer should go it alone, here are a few business-related freebies from PPA:
Where is your CPP certificate? Is it in the envelope it was mailed in, crammed into a crowded drawer somewhere in the office? Lew Everling, Cr.Photog., CPP, suggests creating a display for your certificate (and any other awards/degrees) next to a dynamic print display in your studio or office. It helps connect your art with those credentials, adds credibility to your status of professional photographer, and it may prompt them to ask questions that allow you to discuss your qualifications as to what it took for you to become a Certified Professional Photographer. (Remember, you can display your PPA membership there as well.)
Announce this achievement to your clients and prospective ones. Include information about your CPP designation on your website and post about it on your blog, Facebook page, Twitter or any other social media platform on which you have a presence. Tell your followers about the benefits of hiring a CPP. You could talk about the process you went through to achieve certification and the nerdy, complicated, technical study involved, showing the value of your credential. When they see how hard you worked to earn the certification, they'll know that effort and passion will come through in the work your deliver for them as well. For more online marketing tips on how you can leverage your CPP, check out the CPP-only Social Media Guide.
Search the Certified Professional Photographer database. You may be the only CPP in your city, or maybe you're one of only three in your region. This will help position your studio with clients as (one of) the truest local expert(s) on photography.
Personalize the sample press release that announces your new CPP credential and send it to your local newspaper. Community publications are always looking for stories on locals, and it won't cost you a thing to be published! Angela Lawson, CPP, of AGL Photography used a press release to drastically increase her exposure... for free!
"After receiving my CPP, the first action I took was to issue a press release in the paper explaining the significance of my certification. Through this method, I was able to reach approximately 8,000 people."
Often called an "elevator pitch," it's a simple and concise definition of what you do that essential for any businessperson. You never know when you will be introduced at an event and being prepared to drop a compelling statement about who you are and what you do will go a long way in positioning you as prepared, experienced and ready for the job.
Come up with a catchy slogan or catch-phrase that will both help people identify with you and help them See the Difference in hiring a CPP. Set yourself apart, you and your work deserve it!
Appeal to clients by noting how your credential sets you apart from most other photographers. On a national level, you are one of only 3% of photographers who are certified.
SEO, or Search Engine Optimization, refers to how visible you are when someone searches for you on the web. You want your SEO to be HIGH! So, remember that only a line or two will show up in search results. Make sure that your credential is part of what they see by creating a description of your webpage that includes "Certified Professional Photographer."
Studies show that certification is the most widely recognized consumer credential. Consumers may not know a lot about professional photography, but they know that certification should ensure professional-quality goods and services. Consumers are most comfortable using CPA's, Licensed Contractors, Licensed Counselor, Licensed Real Estate Agents, or even Certified Project Managers, Certified Event Planners, Certified Economic Developers… Certified Nurses! The list goes on and on. So why not a Certified Professional Photographer?!
Don't be scared to share your Certification journey with your clients! It will let them know that you are not only serious about your business but also that you are passionate about your craft and are doing what it takes to stay at the top of your field!
Professional Development-Related Freebies from PPA
Whether you are originally self-taught, hold a degree or are certified, there is always new information here to help you grow… especially on the photography-business side.
Watch tutorial videos, sign-up for a free webinar, or find a workshop near you…PPA members have every way to learn how to take their photography business to the next level, and you can get a good sense of what's in it for you and even try some, all for free below:
PPA Webinars are scheduled, short format, live events. They are led by some of the best professional photographers in the business and are designed to keep your skills sharpened. Check out the upcoming webinars and bookmark the page to find them easily!
It's no secret that PPA has a massive library of educational and training videos for members and non-members alike. But you can watch for FREE or share a one of them every single month! Check out this month's Free Video of the Month!
Drones are becoming more and more an integral part of the businesses of many professional photographers. However, there are a good many rules and regulations governing the commercial use of drones.
PPA gives photographers like you (and for FREE!) lots of updates, tips, and resources to get you ready before you take to the skies. Visit the Drone Knowledge Center now.
C O M I N G S O O N !
PPA is here for you - to help identify your areas that might need some work and give you the tools to get you where you want to be. Soon, you'll be able to customize your very own photography-online learning program! Answering a few questions will determine your skill level in various topics and provide you with a tailor-made video programs' recommendation. You'll also be able to manage classes you've already watched, or select your favorites to view later.
The Imaging USA Expo is a 3-day, business-boosting smorgasbord for your art and career! You'll engage face-to-face with hundreds of service providers and product distributors. You'll see product demos. You'll find ideas for managing your business in innovative ways and, best of all, you'll find one of the largest international photography exhibits in North America, where you can gather inspiration and ideas for your own photography. Don't miss a second!
Copyright-Related Freebies from PPA
As a photographer, protecting your images is a vital part of your business and your personal brand. In essence, copyright is a photographer's livelihood. PPA advocates for U.S. copyright-law improvements by lobbying Congress and working with other visual artists' associations to make a difference and help YOU be more protected.
Here are a few tools you can access FOR FREE so you can Be More Protected!
As a photographer, your images are everything. Learn how to protect them with this free copyright kit. This FREE copyright kit shows you ways to protect and guard your images. It will also show you the steps you need to take if an image of yours is stolen. Just provide us with some basic information and it's all yours!
You can only defend YOUR copyright if you know the rules. PPA has a fun quiz you can take to see how much you really know about copyright rules! Test your knowledge here to see how much you know about the copyright laws that affect you every day!
Join the Fight for Artists' Rights! Understand the importance of adding small-claims enforcement to copyright law and sign up to help now. PPA has been advocating for this for the past ten years, because it will solve a huge injustice and inequity in the U.S. copyright law system! Get updates as more members of Congress sign on and make this a reality. Add your name and show your support here!
C O M I N G S O O N ! Who doesn't like to win prizes? PPA's often running contests to give away awesome prizes. You don't have to be a member of PPA, but you have to be a photographer to enter. Check back for our upcoming contests!
Bookmark this page and be sure to follow PPA on social media. It will help you know every time there's a new freebie available. A good way to help with your business, FOR FREE!
Or, you know, you could join PPA now and see what all the fuss is about…
TIME TO JOIN PPA