In 2018, for most photographers their website serves as their first “store front” that most folks encounter. Search Engine Optimization (SEO) brings people to your website, and your website brings people to your business.
The long-term effort of improving your SEO will lead to long-term success, but that success will only come if you’re making smart choices when it comes to your search optimization work.
SEO tactics evolve; what worked a few years ago might actually harm you today.
In this full-day workshop we’ll explore:
- a wholistic look at SEO
- identifying and framing how your ideal client searches the web
- how Google ranks websites
- technical factors such as speed, security, and mobile
- how content strategy trumps keywords
- optimizing images for search
- a web publishing checklist for SEO success
- a gaze into the future: what artificial intelligence might mean for SEO
Photographers will take away an understanding of concepts and tactics that will enable them to start making positive SEO changes immediately and learn how their website fits into a long-term marketing strategy.
Course Items:
Note-taking materials (analog or digital)
Items to Bring:
money for lunch