Saturday, August 15, 2020, 9:00am - 5:00pm
This course is designed to help photographers price their work profitably and with confidence. Attendees are encouraged to bring a laptop and build a pricing model in class using Excel or Google Sheets that can be used in their business after class. The workshop will cover knowing your costs; setting annual revenue targets; the difference between margin and markup; and the basic cost accounting structure used in business today. The session will also cover how to allocate time applied to sessions and valuation of the photographer's time in the pricing model. You will wrap up the day with an interactive discussion on the basic psychology of pricing to learn about the 5 major pricing strategies and how to decide which is strategy or combination of strategies is best for your business. This class is suitable for a new photographer with a basic understanding of Excel or Google Sheets; there are no advanced formulas used in the pricing worksheet.
Items to bring: Note taking materials, tablet or laptop equipped with Microsoft Excel or Google Sheets
Location: 3210 TX-3
Dickinson, TX 77539
Instructor Contact: email@example.com
Instructor Website: http://www.youreonfilmphotography.com