Sunday, August 9, 2020, 9:00am - 5:00pm
This course presents an overview of marketing and promotion techniques that can be used to increase awareness of your photography business or studio. The course examines free marketing and promotion techniques, paid marketing and promotion techniques, as well as, examines the effectiveness of trade shows and direct mail/email marketing. Also included in this course is a basic overview of search engine optimization (SEO) techniques, and how to manage your online reputation and reviews. The course will highlight real-life lessons learned from various marketing and promotion techniques. Included with the course will be a discussion and explanation of measuring marketing and promotion yields, outcomes, and campaign effectiveness.
Items to bring: Course participants should bring note-taking materials and be prepared to discuss the marketing and promotion techniques they have used.
Location: 90 South Swan Street
Albany, NY 12210
Instructor Contact: firstname.lastname@example.org
Instructor Website: http://kensportraits.com/