May 21, 2018
at 9:00am -
with Joe A Krehlik, M.Photog., CPP
Seniors can be both a challenging and rewarding clientele for a studio. Join instructor Joe Krehlik as he discusses how his home-based studio continues to see strong sales in an area with very high sales averages and equally high profit margins. In this class, share ideas and concepts that you can immediately implement in your studio to effectively build a new program or strengthen an existing one. In this power-packed full-day workshop this course will cover all aspects of senior portrait work including some studio time discussing effective marketing, pricing and collection-building strategies. After that, head out for some work with models on-location for shooting and instruction, including off-camera flash and posing techniques. Class will conclude back at the studio for some workflow and editing tips and discussing the in person sales process. As a bonus, Joe will share how his Senior Model program is actually one of our highest areas of profit, not discounted or giveaway. While this program will focus on the Senior market segment, any portrait photographer will find a great deal of value in this class.
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