Photography marketing is evolving, and it is important to conciously curate what you post on your social media platforms for your business.
In this class, you will explore how to develop a cohesive set of content marketing materials that show off your skill as a photographer. You will discuss how that translates into value for your ideal clients. You will be looking at a variety of types of online marketing content such as blog posts, photo sharing, social media posts, online video, and email newsletters, and how to identify which are right for your particular niche.
Next, you will talk about tips for efficient content creation across various media forms - how to produce great material that doesn't require a full time marketing staff. Much like you develop a photographic workflow for capturing, editing, and delivering your client images, you ought to develop a marketing workflow to plan, create, and implement your content marketing efforts. You will look at some examples of these workflows and how they can lead to efficiency as a photographer.
Finally, you will tie these things together to move beyond "I should be doing things" into "I have a plan to do this regularly, and what I'm doing is attractive to my people." Like any marketing effort, it's only as good as its execution, and you'll walk away with a plan to execute effective content marketing in 2019 and beyond.
You will learn from Aaron Hockley, M.Photog.Cr., who has twenty years of experience in the online media world and is an experienced instructor at the intersection of photography and technology.
Items to Bring:Notetaking materials (analog or digital), laptop or tablet (optional)