This breakout session helps women entrepreneurs uncover and define an authentic brand identity rooted in who they truly are—not who they've been told they should be. Led by Courtney Specht of Stag & Bird Curated Photo Experiences, the workshop challenges attendees to move beyond self-doubt, borrowed aesthetics, and the pressure to be universally likable. Through honest reflection and practical exercises, participants identify their values, voice, and vision so they can build a brand that genuinely reflects them. Attendees will leave with greater clarity, confidence, and language around their personal and professional identity, along with a stronger understanding of how to communicate their story and show up authentically in their business.