Step inside the studio of a photography business now in its 3rd generation, spanning 87 years and evolving from the founder's very first camera to today's digital era. In this hands-on 7.5-hour workshop, Jonathan and Brittany will walk you through their entire process - from identifying your ideal client and marketing that reaches real brides, to the psychology of rapport that turns nervous couples into lifelong clients. You'll learn the exact system for guiding leads from first inquiry through consultation, engagement session, and wedding day, plus the team choreography that lets a photography team deliver one seamless experience. A live demo will show these rapport-building techniques - matching, mirroring, and empathy - in action, revealing how to keep couples comfortable and having fun even on the most hectic day. You'll leave with practical handouts, real-world insight, and a clear roadmap for building not just better weddings, but a thriving, well-rounded photography business.