Join us for a full-day workshop designed for working professional photographers ready to build a more profitable business. Hosted by a family-run studio now in its third generation- 87 years strong, from the founder's first camera to today's digital technology. The team will walk participants through calculating their Cost of Goods (COGs), determining a true dollar-per-hour rate, and using those figures to choose which products to offer for maximum sales, with take-home handouts to put it all into practice. Jonathan will add real-world commentary on how he applies these principles daily, then lead a hands-on demo of his sales process from rapport-building that starts with the in-person consultation through the session sales appointment itself, using matching, mirroring, and empathy to help guide the client to exactly what's right for their home. Participants will leave with practical, actionable strategies to increase sales and profitability in their own studios.