Many photographers enter the industry because they love creating images—but passion alone does not build a sustainable business. Whether you're considering leaving a traditional career, launching a photography business, or trying to increase profitability in an existing studio, understanding your numbers is one of the most important skills you can develop. Participants will learn how to: Determine their true cost of doing business Calculate personal and business expenses Establish realistic income goals Price products and services profitably Understand bookkeeping fundamentals Track deductible expenses correctly Navigate business structures and entity selection Understand contracts and business risk management Prepare for taxes and tax reporting requirements Develop multiple streams of photography income Build a financially sustainable photography business Through real-world examples, practical worksheets, and easy-to-understand explanations, attendees will gain the confidence to make informed business decisions and create a roadmap toward profitability.