This one-day PPA Workshop is for photographers and small business owners to understand marketing basics, to identify your audience and message, to translate your ideal 90-day marketing calendar into a realistic hands-on plan to close this year strong, and to map the year ahead of you in 2027. We'll discuss content that converts, digital presence, metrics that matter, as well as "27 for 2027" marketing ideas. Participants will leave this workshop with a 90-day marketing calendar, a 12-month marketing plan, a content strategy framework, a list of 27 marketing ideas, and a personalized action plan with resources to help you with your next steps.