Artificial intelligence is changing how photographers research their markets, develop marketing strategies, evaluate pricing, and manage their businesses—but asking ChatGPT to write a social media post is only scratching the surface.In this hands-on workshop, professional photographers will learn how to use AI as a practical business partner to research opportunities, analyze competitors, evaluate pricing strategies, develop targeted marketing campaigns, and improve repetitive business processes.Students will work directly with their own photography businesses throughout the day. Using accessible AI tools and practical business exercises, participants will build an AI Business Intelligence Brief that defines their business context, ideal client, market opportunities, and competitive position. They will then use AI to stress-test their pricing against revenue goals and available capacity.Participants will learn how to turn one business objective into a coordinated marketing campaign and see how AI can expand a single strategy into multiple marketing and communication assets. Each student will also build and test a specialized AI business assistant focused on a practical role such as marketing, business development, client communication, market research, content, or business strategy.The workshop concludes by examining the photography client journey. Students will map one of their services and use AI to identify communication gaps, repetitive administrative tasks, and opportunities for automation.This is not a technical AI or coding class, and no advanced AI experience is required. The focus is practical business application, critical thinking, and hands-on implementation.Students should bring a laptop and come prepared to work on their actual photography business. Participants will leave with four practical business tools developed during the workshop: an AI Business Intelligence Brief, a Pricing Strategy Stress Test, a working AI Business Assistant, and an AI-Assisted Client Journey Map.