An in-depth look at the luxury photography market. We’ll discuss how to position yourself in the luxury market to best achieve your studio’s financial goals. Lindsay will address those common questions and fears that sometimes stop us from progressing or making sound business financial decisions. Creating a superlative client experience that will attract the types of clients who truly value photography is essential, and we will cover that entire work from start to finish. We will delve deep into evaluating your costs and determining your cost of doing business and then use this as a jumping off point for creating pricing that will ensure profitability and sustainability. We will talk through pricing strategies, choosing the right finished artwork options for your brand and how to make selling to clients easy. We will also discuss key marketing strategies to attract the luxury client.

Sponsored by WHCC

Key take-aways:

1) How to price yourself for the luxury market

2) How to design an experience that will attract luxury clients

3) How to market to luxury clients

$99 Guests | Free for TCPPA Members