May 9, 2023
at 9:00am -
3:30pm
1290 Kennestone Circle Building D suite 100
MARIETTA, GA
United States
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In this workshop, we will cover the fundamentals of branding. In the morning we will go over what is branding and why it is important for all businesses to understand and apply its techniques in daily operations. After we understand the fundamentals, we will talk about the importance of identifying our Avatar client. We need to nail down who we serve to extreme detail, why we serve that person, and what makes us valuable to them. Ideally, we will be discussing the students, and companies, and building their Avatars. In the afternoon, we will focus on bringing all that knowledge to our headshot styles. Are we tailoring to our client's needs? We will talk about different classic headshot formats and try to bridge ideal clients, and who might hire you for what service. There will be plenty of examples from many photographers that are specialized in Headshots like me. The class is all theory so we will not be using our cameras for that one!
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