In this workshop, Pete Rezac will go into why the pre-session consultation is key to successful portrait sales for families or otherwise. He will teach how he uses a consultative approach to family portraits, and what questions he asks clients. Learn how to find out what a client’s budget is and to work with it and stretch it a bit. There will be a discussion on wardrobe and a photography plan.
Pete will also discuss locations and what he looks for, how he reinforces to the clients what could be important factors in choosing a location for their portrait and most importantly how the focus of a location is still secondary to the most important element of the family portrait – THE FAMILY.
He will demonstrate proven lighting and posing techniques that will flatter a wide range of subjects and show relationship and connection amongst all members of the family. He will cover what lenses work well and the compositions that lend themselves to wall portraiture. He’ll show you tools he’s built to aid him as the sole photographer on his family assignments and how other photographers have utilized these same tools to help their one-man operations as well.
Pete will show how using tools like Pro-Select help clients to visualize the portrait they’ve selected on their walls and how it can also provide opportunities for additional portraits in other areas of the home or office.
Finally, he will explain why working with other businesses, like a frame shop, will increase your sales numbers along with adding additional marketing people in your court promoting your brand.