April 21, 2021
at 2:00pm -
Social media is a smart marketing tactic. Having a social media strategy is even smarter. (Studies consistently show a documented strategy is a differentiator of successful marketers.)
Attendees will walk through a easy-to-use seven-step format (and receive a free template) to create their customized one-page strategy. Here’s an overview of the first three:
• Step 1: Why? (Detail your social media objective(s) as they relate to your marketing/business goals.)
• Step 2: Who? (Define your audience [including their social media behaviors.])
• Step 3: What? (Detail your topics, formats, voice, content sources.)
During the session, Ann will use examples and create a one-page social media strategy so attendees can see the concepts in practice. Ambitious participants could even start their own strategy during the session.
Bio: A former journalist and experienced solopreneur, Ann Gynn helps business professionals use a content-focused strategy to cultivate and grow prospect and customer relationships. She helps solopreneurs build DIY social medias strategies that work.