May 11, 2020 at 2:00pm - 3:00pmRegister
Bio: Spend a few minutes with PPA’s CEO David Trust and you’ll begin to understand why the association has grown to be the powerhouse that it is. David joined PPA in 1998 as its first director of marketing. Just a little more than a year later, he was selected to take over the helm as CEO, and has since led PPA to unprecedented growth in every category, while improving customer value and experience year after year.
For years, David has declared that, “Big business focuses entirely on brand, while small businesses ignore it – mostly because they don’t understand it.” In his presentation, David helps to de-mystify this critical component of any successful business by breaking down the components of brand building into easily understood pieces. He then reassembles those components by using real-world examples. Be forewarned: Creating a strong brand may not be what you think, which is why you’ll receive David’s 10 realities of brand building.