May 16, 2021
at 9:00am -
with Susan Gertz, M.Photog.M.Artist., CPP
As a professional photographer, your expertise in lighting, posing, lenses, and composition shows with every shot! The last thing you want is to take away from your hard-won professional image with amateurish graphic design. Just as being a professional photographer is much more than knowing how to open Photoshop, graphic design is much more than opening software and typing words in a document! In this program, you will learn how to make your own DIY designs look less like crap using the CRAP design principles: Contrast, Repetition, Alignment, and Proximity. You‚Äôll also learn how to select and use typefaces to create the right mood and choose the right file formats and color spaces for digital and print use. Improving your design skills needs to go hand-in-hand with learning better production skills so you can execute your idea. We’ll focus on using Photoshop as your graphic design tool since it‚Äôs what you already own and use. These skills will translate to other Adobe Suite applications if you decide to branch out to dedicated tools for document design (Adobe InDesign) or vector drawing (Adobe Illustrator). You‚Äôll leave this program knowing how to control every aspect of type and to manage your type design efficiently with paragraph and character styles. You’ll also learn when (and how) to create vector objects in Photoshop. Throughout the day we will break for you to practice an assigned task on provided files. Then, we’ll share for peer feedback in breakout rooms before returning to the main group for discussion.
A bibliography of learning resources will help you build your skills after the program.
98.7% of previous course attendees would recommend Graphic Design for Photographers.
98.6% of previous course attendees said their knowledge of graphic design improved after attended the program.
Some comments from past participants:
"Very much appreciate your knowledge and desire for audience to understand and your excitement when audience gets it. Enjoyed your comfort level with the subject.”
"I thought your presentation style was terrific. You truly are a gifted teacher and handled all questions very well.”
"I have a graphic design degree and I think you covered more information on type in Photoshop than I learned in college!”
"One of the best Zoom workshops ever."
Course Items: Computer with the most recent version of Photoshop, the provided practice files, and draft of or ideas for one graphic design project you would like to use in your business.
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Professional Photographers of America (PPA) Code of Ethics
As a requirement for admission to and retention of membership and participation in this photographic association, each PPA member and participant shall agree to use the highest levels of professionalism, honesty and integrity in all relationships with colleagues, clients and the general public.
Terms & Conditions
$17.50 of domestic dues ($42.00 non-domestic) is applied to Professional Photographer magazine and is not deductible from dues. U.S. and Canadian members receive both the print and digital versions of the magazine each month. International members receive the electronic edition of Professional Photographer magazine unless they request a printed version. Payments or contributions to Professional Photographers of America, Inc., are not deductible as charitable contributions for Income Tax purposes. Payments may be deductible as an ordinary and necessary business expense if you are in a photography related business. Please consult your own tax advisor. Submission of this application indicates your agreement to follow and abide by the policies and procedures and the Code of Ethics of the Professional Photographers of America. Membership commences upon receipt of payment and is for one year. Dues subject to change. Dues include $10 per non-international member as the Copyright Protection Fund assessment.
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