Bridging the Gap on Facebook Live

with Steve Heroux

Discover what is holding you back from selling effectively to your potential customers, those things in your head that prevent you from doing your best.  Discover the behaviors and thoughts that are hindering your performance – and you never even realized it.  Selling doesn’t have to be difficult.  You need to understand why customers act the way they do and learn the easy steps for you to take to sell more and more often…it is predictable and repeatable.

Quick-witted, highly engaged and especially authentic, Steve Heroux is a Professional Sales Trainer, Keynote Speaker, and leading authority in providing cutting-edge strategies on selling in today's marketplace. With more than 22 years of success in sales and sales management, he has generated tens of millions in sales, trained thousands of salespeople to reach their targets, and risen to the top of his field in multiple industries.  With none of the same old, regurgitated, and slimy sales training drivel that’s been taught for decades, Steve teaches the “right” way to be successful in sales. Down-to-earth and honest, he will show you the true power that communication combined with integrity can bring you.

with Victor Machado

Learn why “Google My Business” has become a key channel for businesses. Understanding the algorithms will maximize views, such as knowing how often to post, what images and messages to post, understand keywords that attract attention. It is key to understand how to be responsive on mobile devices and how to move up in organic searches.

• Insights are the key to all other activities
• Post once a week (at a minimum) and generate over 7,000 views monthly
• Simple but thoughtful messages paired with a great image
• Give your audience an action that leads back to your business: "Learn More," "Book," "Call Now."
• Leverage the 4 special call-outs: What's New, Event, Offer, Product
• Set-up Products to match what you have on your website & show on Google searches
• *Pro-tip* Go deep in Services (leverage Insights!)
• Reviews matter now more than ever, but acknowledging them really moves you up in searches
• Messaging - Setup GMB on your mobile and be responsive!
• Define your Service Area in the Info section.

Closing: Google rewards info and activity by moving you up in organic searches. Make it easier for the algorithm to know you!

Victor Machado is the founder of Post&Wall Digital Agency where he leads client engagements and the consulting practice.

With over 25 years of technology, sales, and leadership experience, Victor has brought his knowledge of opening new sales territories and verticals to marketing. He, and the founding team, recognized an opportunity to disrupt and improve the traditional agency model, and in late 2014 formed Post&Wall, a digital-first ad agency.

Being an active learner has been central to Victor’s success. Digital channels have matured in their capabilities—some have grown, and some have become less relevant—but all represent a unique opportunity to capture data and provide visibility on how audiences engage, interact and take action.

with Donna Serdula

Donna will teach viewers how to create a LinkedIn business page.  Learn how to optimize it with a logo and a look that gets it noticed.  Learn how to complete fields with information to optimize your SEO.  Add images, logos, and links.  Give your LinkedIn Business page a professional look and feel.

Donna Serdula pioneered the concept of LinkedIn profile optimization, realizing early on that the LinkedIn profile was so much more than just an online resume. The LinkedIn profile is an amazing opportunity for branding.

As the foremost expert in LinkedIn profile optimization, she's proven that a strong LinkedIn profile is the key to performing well on LinkedIn. Through her website LinkedIn-Makeover.com, Donna and her team of writers have helped thousands of executives, entrepreneurs, professionals, and companies from all over the world tell their unique story and brand themselves successfully.

Donna Serdula is an in-demand speaker throughout the US and she has been featured on Business Insider, Time’s Money Section, Wall Street Journal’s Market Watch, LA Times, NBC, SiriusXM Radio’s The Focus Group, and many other news outlets.