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PRODID:-//eluceo/ical//2.0/EN
VERSION:2.0
CALSCALE:GREGORIAN
BEGIN:VEVENT
UID:734cfec1de511fc5d64b516a25dd5906
DTSTAMP:20260907T124810Z
SUMMARY:AI as Your Business Partner: A Hands-On Workshop for Photographers
DESCRIPTION:Artificial intelligence is changing how photographers research 
 their markets\, develop marketing strategies\, evaluate pricing\, and mana
 ge their businesses—but asking ChatGPT to write a social media post is o
 nly scratching the surface.  In this hands-on workshop\, professional phot
 ographers will learn how to use AI as a practical business partner to rese
 arch opportunities\, analyze competitors\, evaluate pricing strategies\, d
 evelop targeted marketing campaigns\, and improve repetitive business proc
 esses.  Students will work directly with their own photography businesses 
 throughout the day. Using accessible AI tools and practical business exerc
 ises\, participants will build an AI Business Intelligence Brief that defi
 nes their business context\, ideal client\, market opportunities\, and com
 petitive position. They will then use AI to stress-test their pricing agai
 nst revenue goals and available capacity.  Participants will learn how to 
 turn one business objective into a coordinated marketing campaign and see 
 how AI can expand a single strategy into multiple marketing and communicat
 ion assets. Each student will also build and test a specialized AI busines
 s assistant focused on a practical role such as marketing\, business devel
 opment\, client communication\, market research\, content\, or business st
 rategy.  The workshop concludes by examining the photography client journe
 y. Students will map one of their services and use AI to identify communic
 ation gaps\, repetitive administrative tasks\, and opportunities for autom
 ation.   This is not a technical AI or coding class\, and no advanced AI e
 xperience is required. The focus is practical business application\, criti
 cal thinking\, and hands-on implementation.  Students should bring a lapto
 p and come prepared to work on their actual photography business. Particip
 ants will leave with four practical business tools developed during the wo
 rkshop: an AI Business Intelligence Brief\, a Pricing Strategy Stress Test
 \, a working AI Business Assistant\, and an AI-Assisted Client Journey Map
 .
DTSTART:20260909T090000
DTEND:20260909T160000
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