October 14, 2019
at 9:00am -
with Sara A Frances, M.Photog.Cr., API
Colorado is a hotbed of talented photographers who should consider publication of their work. You know what to do for a one-off wedding book client, but what about when you want to publish your fine art photography for sale in a bookstore? Your instructor, Sara Frances, can show you how to avoid the typical high development, printing, and binding costs of art books, if you are serious about getting your work into print and into the hands and vision of a larger audience. Independent publishing is not your fathers vanity press. In 2018, independently published books of all types exceeded the numbers offered by named houses. Photography books in particular benefit from the new upsurge in book buying, though most sales are no longer through bookstores, but in venues that favor the arts. It means that creating an art book for projects, profit, portfolio or even simply personal satisfaction is possible and affordable. This is not for wedding books or the Blurb-BookBaby-Snapfish-Shutterfly crowd - though these companies have merit under certain circumstances. With the help of this class, previously unthinkable costs will decrease to as little as 10%. Sara invites projects at any stage to take advantage of her journey to independently publish. There will be interactive worksheets, numerous tips, and pitfalls to avoid on everything from concept to design and layout, from offshore printing to representation, distribution, and marketing. This class will discuss and assess all participant projects based on a set of important steps in the overall process. The goal is for you to come away with so many specifics plus contact names (and what companies to avoid) and guides that you will be able to publish your own book soon.
Items to Bring: Bring initial project elements for an art photo book to be discussed as a group; possible theme, images on a laptop or small work prints, idea for text or titling, thoughts about who might buy your book. This can be simply in the wish or planning stage.
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