There has been a growing disconnect (a gap) between photographers and their consumers. Technology that continues to evolve, coupled with ever-changing consumer needs, requires our constant attention as small business owners. Bridging the Gap content is designed to help you narrow that gap by changing the way you think about yourself as an entrepreneur and the business you’re building. This content will help you:
- Establish an entrepreneurial mindset
- Know what your customers want
- Learn how to attract the right clients
- Take control of your sales process
Our carefully curated selection of videos and articles feature both industry-insider and outside-expert perspectives to help you succeed in your business.