Branding is the second of four curriculums under Bridging the Gap. We suggest you take this curriculum after completing Entrepreneurism.
While there seem to be many ways to define branding, we'll quote Marty Neumeier, author and speaker on the subject..."A brand is not a logo. A brand is not an identity. A brand is not a product. ...a brand is a person's gut feeling about a product, service or organization." Understanding the role of client service and consumer expectations is vital when determining how you'll show up in your business. Your customer defines your brand, but everything you do determines how they come to that conclusion.

"Be genuine. Be remarkable. Be worth connecting with."  - Seth Godin

Click the "Enroll" button to track your progress and pick up where you left off each time.

Ready to start learning?
Enrolled Since:
Congrats!! You completed this track on
Your course is loading
Assignment Icon: This icon means there is a supporting exercise or download for this segment. Click the downloads tab to view and download. Pro Tip: You must enroll into the curriculum for it to appear in your myEducation dashboard to track your progress.
Recommended Books
Building a StoryBrand: Clarify Your Message So Customers Will Listen
By Donald Miller

This Is Marketing
By Seth Godin

The Brand Mapping Strategy
By Karen Tiber LeLand

The Power of Moments
By Chip Heath and Dan Heath
Go to the Bookshelf
You've completed this course. Rock on Rockstar!!!

You can go back andd review any item in this course or enroll in other courses here